Strategie.cz (Strategie.cz)
Marketing and Media  |  October 04, 2010 14:03:22

Net advertising revenue from advertising fall


Net advertising revenue from advertising in 2011 seems to fall slightly. The publishers estimate their letošku down from 1.1 percent, advertisers by 3.2 percent.

Only their media agencies expect an increase of 0.7 percent. Should reduce the income of all types of media except the Internet. It results from the polls, which at the discussion meeting organized by the Publishers.

Publishers estimate the decrease in net print advertising revenues by 7.3 percent, 1.9 percent of television, radio, ten percent of outdoor advertising by 14.2 percent and 29.5 percent of the cinema. The increase in internet waiting by 10.5 percent. Contracting authorities expect a reduction in revenue of 10.1 percent of the press, television by 2.9 percent, 1.2 percent of radio, outdoor advertising by 10.8 percent and 26 percent of the cinema. The Internet is expected to grow by 9.9 percent.

Net income includes advertising rates, which actually pays advertiser medium. Are matters of trade policy and the relationship only between media and advertisers, so they are not publicly known. Gross income is advertising revenue in media monitoring of list prices surveyed advertising. They are basically the maximum price, which is then deducted discounts and other items. Gross advertising revenue by publishers should rise next year by 1.9 percent, according to contracting by 1.6 percent and the agencies by 4.9 percent.

The meeting was attended by nearly 60 representatives of publishers, advertisers and media agencies. Two thirds of them engage in the polls, in which participants received information on the development of gross and estimated net income of individual media advertising since 2007 and on that basis and also according to information obtained can submit their estimates of the advertising market in 2011.

Development of the estimated net advertising revenue and its development in 2011 (the 2010 is 100 percent):

Publishers / authorities / media agencies

Printing 92.7 89.9 94.8

Television 98.1 97.1 102.3

Radio 90.0 89.8 95.4

110.5 109.9 113.1 Internet

outdoor advertising 85.8 89.2 92

Cinema 74 70.5 83.6

Advertising 98.9 96.8 Total 100.7

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