Strategie.cz (Strategie.cz)
Marketing and Media  |  November 29, 2010 12:03:20

Rising Internet video viewing


In October of research on the Internet Video Mediaresearch that day watching a video on the internet about half of Internet users.

The frequency of monitoring as compared with the results of April 2009 clearly increased. Czechs on the Internet most often watch news videos, funny and musical. Videos often played repeatedly and forwarded on to friends and acquaintances.

Research was conducted on a sample of 572 respondents from NetPanelu who represents the Czech internet population older than 15 years. The study included only those respondents who have some videos to watch online, so the vast majority of Internet population. Funny video, music video, advertising, news or video trailer for the film sees the Internet at least once a week, 82% of respondents, less than a third the video content consumed several times a day. This so-callednon-broadcast videos are gro reference video content. Programs from the archives of television stations and broadcast live online then "consumption" of videos rather complementary.

A fun and non-broadcast video looks mostly younger audience from age group 15-24. Young prefer funny videos and video music content. A different taste of respondents aged 45 + who like to watch online videos on travel, nature and educational videos and videos from real life.

Czech Internet audience as the most preferred films and programs created by professional users formed the study compared the content. In the assessment of individual sites with video content (evaluated as users) fell compared to the best site YouTube.com. The best marked especially by the youngest age category (15-24) years.Very good ratings received from its users and Web sites both Czech Television - iVysílání and ČT24.cz. YouTube, which last year visited 86% of consumer video content is dominated by a video server and in terms of visitors and acquaintances. However, with regard to the frequency of watching videos, Facebook wins this year.

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