Strategie.cz (Strategie.cz)
Marketing and Media  |  December 15, 2010 11:03:32

Promote tourism in the Republic campaign on the Web


State CzechTourism preparing for next year, the second part of the campaign to promote domestic tourism. This time we focus on the Internet, social networks and print media.

"The positive perception of the campaign convinced us of the usefulness of its continuation in 2011. From April to June, so we plan to further promote the slogan holiday in the Czech Republic - it flies!" Said CzechTourism director Rostislav Vondruska. Next year will cost about 20 million.

The first part of the campaign is in domestic tourism, the largest in terms of costs, CzechTourism launched in May this year. With audio and video spots enables people to meet until October, especially in radio and television. The event this year was 30 million, of which 85 percent contributed by the EU.

The decision to continue the campaign did CzechTourism inter alia, the investigation that the people advertising on the domestic tourist attraction and took a well-remembered as the inspiration for the trip to the Czech lands. Advertising has, among other micro-help for people whose tourism almost the only source of livelihood.

The agency came up with the project at a time when the Czechs severely restrict travel. According to recent data from the Czech Statistical Office fell in half the number of holidays up by 7.4 percent to 3.2 million. The number of domestic holidays fell by 100,000 to 1.8 million, but declined more rapidly the number of holidays abroad.

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