Vladimír Urbánek (Kurzy.cz)
Czech markets  |  June 23, 2011 13:40:26

Fortuna: punters redeemed during the first month more than a fifth of new lots


With great interest have met new Scratchcard Fortune Goldfish, Goal! and Lucky Seven. During the first month, when Fortune gave lots for sale, people bought up more than one-fifth of the 1.5 million tickets issued. People appreciate the greater the possibility of winning that lottery tickets guarantee, in the pilot phase of the project is also proven sales channels, which are further expanded.

The actual number of tickets sales, compared with the previous bet or sales data from the survey focused on scratchcards shall Fortune during the next week at an official meeting with journalists.

"Scratch it during the first month of sales confirmed our assumption that in the Czech Republic have a huge potential that the existing market players failed to take advantage.Under the assumptions we were able to get the younger generation as well as we approached a large group of people that the scratch cards so far shown no interest, "said Lenka Janouchová, marketing director of Fortuna Lottery project.


Martin Eckstein
Account Manager
PR.Konektor

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