Vladimír Urbánek (Kurzy.cz)
Markets  |  August 07, 2012 11:40:52

Online technology going in the automotive market in the USA 2 million cars a year


The rapid development of online technologies and smart phones significantly negative impact on the U.S. automotive market. The car was for many decades for Americans of all ages a symbol of freedom and independence. This stereotype is now with great vehemence breaking new technology that allows rapid development of online communication and social networks. Especially for the younger generation, the term "freedom" moves into the virtual world of communication. According to estimates, the American company RL Polk & Co.. decreased from April 2007 the share of car sales 18 to 34letých generation of the original 17 to 11% and this trend continues. It is estimated that the decline in interest as described above caused the decline in sales seen up to 2 million cars a year. The whole year on the American market counts about 14 million with the sale of new cars.Average from 2000 to 2007, but reached a level of 16.8 million vehicles sold per year. Some estimates now talking about the upper limit for the reasons described above in the coming years will be limited to levels of 15 million cars.

According to statistics, in 2010 the share of license holders aged 20-24 years to 81% vs. 92% in 1983. Younger generations are increasingly giving priority to the car before taking ownership of the iPhone, iPad and other modern achievements of new technologies. Carmakers now solves the problem of how to re-take the younger generation.
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Online technologie ubírají automobilovému trhu v USA 2 miliónu vozů ročně

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