Vladimír Urbánek (Kurzy.cz)
Macroeconomics  |  August 10, 2012 15:43:17

U.S. - waiting for the best back to school season in 20 years


According to the International Council of Shopping Centers is for this "back to school" shopping season in the U.S. expects the best ever result for the last 20 years. Revenues during this season, which incidentally is the second most important holiday shopping season would be in U.S. stores should increase annually by 2.5% up to 40.4 mld.USD. Estimates are based on assumptions about the growth of disposable income Americans and increase the number of students. Their number will rise this year by 159,000 to about 54.9 million. This year should mainly accrue 240 000 preschoolers who are traditionally considered to be one of the main drivers of school purchases.

Last year, sales grew by school association by 3.5%.

Stores will try to lure, as usual, on all kinds of buyers (even impossible) event. It is estimated that this year's sales efforts will be particularly aggressive to sway cautious buyers who pay close attention to the evolution of the extension, the world debt crisis and its impact on the real economy or their personal incomes. Among the "interesting" will include incentives such as free immunization vaccines, free hairdressing services, free vouchers for iPads or vouchers for mobile games and the like.
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US - čeká se nejlepší back to school sezóna za posledních 20 let

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