Cyrrus (Cyrrus)
World markets  |  October 26, 2012 09:49:49

Apple 3Q results to meet expectations of the market, also disappointing outlook for 4Q


The main event of the day before the results were Apple. Views were particularly disappointing in the last quarter of this year. Management expects earnings per share of $ 11.75 when analysts expected $ 15.49. Also, revenues fell short of expectations, while the company expects sales in 4Q as 52 billion USD, analysts expect 55.1 billion USD. A warning is also predicted by the gross margin at 36%, while in Q3 gross margin was 40%. The published data did not significantly reacted investors, prompting them to words apparently CEO Tim Cook, who explained everything.Worse views are mainly caused by the increase of costs, which arise in connection with the effort the company for timely delivery of new products (iPad mini, iPhone 5, new Mac) on the market before Christmas. Number of new products was higher than in previous years and it has caused higher costs in particular spurred research and development of No and logistics. Apple has a higher number of products trying to face increased competition, which flooded the market many competing tablets and smart phones. Analysts seem to accept this explanation, but the management will have in the coming quarters to prove that the cost increase was only temporary and will not continue due to increasing competition.

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Výsledky Apple za 3Q nenaplnily očekávání trhu, zklamal také výhled pro 4Q

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