Vladimír Urbánek (Kurzy.cz)
Macroeconomics  |  January 28, 2013 15:35:11

Interest in the January online sales is a fifth higher than last year


Interest in the January sales on the Internet grows, traffic surpasses the pre-Christmas period. This is confirmed by numbers of Internet Shopping MALL.CZ. Outs are increasingly popular not only in the Czech Republic, where the interest in them grew by 20%, but also in other European countries, where business operates. Best-selling electronics.

Interest Czech customers for after-Christmas sales on the Internet grows. The reason is both gift certificates and money under the tree, so note that after Christmas comes merchants with discounts, as some purchases are therefore worth the wait. Attendance of trade during the sales is even 18% higher than it was in the pre-Christmas period. If MALL.CZ is výprodejových year increase in sales about 20%.

The number of orders is consistently lower compared to Christmas, on the other hand, increasing the average value of the purchase."This has to do with the fact that customers in sales buy expensive items for which it pays to wait, what prices stores offer," said Mark Fox, CEO MALL.CZ.

The MALL.CZ in sales is mainly interested in electronics, white goods and small appliances. Increased interest is also about action sports equipment. On the contrary, sales customers wait in purchases of goods for kids, watches and cosmetics.

The same trend can be seen growing interest in the Polish and Hungarian branches MALL.CZ. Here's an even faster pace than in the Czech Republic - in Poland job lot sales grew by 25%, in Hungary, even doubled. On the contrary, the Slovak Republic is interested in sales, roughly the same as last year. In all Visegrad countries within the sales of best selling electronics and home appliances.

Specialized market in Slovenia, where sales begin in the second half of January.

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