Google's net profit in 1Q13 slightly above expectations, while revenues fell short
The company reported net profit for 1Q slightly above estimates ($ 11.6 per share, compared to exp. $ 10.7). While advertising prices per click decreased by 4% y / y, the number of clicks on advertising banners increased by 20%. The results helped a tax credit, which was due to an effective tax rate of 8%, compared to 18% last year.
Net profit in Q1 reached a level mld.USD 3.35 = $ 9.94 per share. Revenues grew to 11 mld.USD, slightly underperformed market expectations set at 11.2 mld.USD.
The average price proklikové advertising decreased by 4% compared to 6% decline in Q4 of last year. The total number of clicks grew by 20% compared to 24% in Q4. Market expected price falls by only 2% and the volume of clicks will grow by 20%.
Google shares reacted to the results of growth of 4%. Since the beginning of title strengthened by 8.3%.
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