Mediafax (Mediafax)
Finance  |  September 03, 2010 01:00:01

TV market can expect an earthquake - the third digital network is for sale


PRAGUE (MEDIAFAX) - Television market waiting for a decent earthquake. The third digital multiplex, which is owned by Czech Digital Group (CDG), according to Friday's release of E15 for sale.

E15 confirmed that two independent and reliable sources from the TV industry, who declined to be named.

Sami owners did not want to comment, but did not deny it either. "No comment," responded on behalf of the management of CDG executive director Tomas Vlcek.

In the third network, which, according to the Czech Telecommunication Office currently covers over 61 percent of the population of the Republic, Public TV broadcasts such as news or station Z1. So rather smaller fish. The immediate owner of CDG is a Dutch company SP D Corporation.

It is generally considered that for this company is an entrepreneur Ivan Zach, who owns 50 percent of TV Prima. The most serious candidates for the third network, according to sources E15 Czech Radiocommunications and CET 21, which owns Nova. The market warmed to an interesting game that can completely change the position of individual players.

If you bought the new third multiplex, gain several benefits. In the first place should be a place for their current and future main channels Nova, Nova Cinema, Nova Sport and MTV Czech feminine or prepared at home TV channel. Secondly, it would diminish their own addiction to radio (Nova Cinema and Nova now digitally broadcast network 2, which is owned by Czech Radiocommunications). Finally, reducing the attractiveness of competing channels, Prima, Prima Cool and TV Barrandov, followed by Nova in "twos" with good coverage."We will make every effort to Nova remained in the second multiplex," said a source from the TV Barrandov.

Radiocommunications is not only to strengthen its position, but also wants to prevent the departure of Nova. However, we must act with caution. Apart from the network 2 to a contract for construction of multiplex 1 (Czech TV) and just "Troika" (CDG). If the acquired property to a third network, surely their position began to examine the CTO. "It would be a significant change in the market in which we had to respond. We performed analysis and identify potential monopoly service provider for the distribution of digital terrestrial television signals. Then we legally determine the appropriate regulatory obligations, "said Chairman of the CTO Paul Dvorak.

Both bidders regarding a possible purchase CDG enveloped in silence. "At this moment we do not want this matter to submit any comments," responded spokeswoman Nova Michael Fričová. "The overall business relationship with the Czech Digital Group requires a number of trade negotiations. The content of discussions with customers, Czech Radiocommunications in the press do not represent fundamentally, "said Mary Fianová the radio.

For the transfer of rights to the frequencies assigned by law is required approval of the CTO. "Informally, the fact that the third multiplex is for sale, we know. The official request for a transfer or sale of CDG frequencies we have received, "said Dvorak.

Filip Sušanka,

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