Strategie.cz (Strategie.cz)
Marketing and Media  |  September 13, 2010 13:03:06

CMS has begun cooperation with Pfizer


Czech mailing Society (CMS) implemented a direct mailing campaign for an international pharmaceutical company Pfizer, et al. s ro

The company focuses on research and development of new drugs and its activities focus on two main business segments: pharmaceutical and veterinary products.

Direct mail was made up of a prospectus comprising the DL size (1/3 A4) and envelopes C5 / 6 The subject of direct mail was a new vaccine Prevenar 13, pneumococcal vaccine for vaccination against invasive pneumococcal infections, burns the lungs and inflammation of the middle ear, which is given to children aged 6 weeks to 5 years. The target group DM and families with children under one year.

DM distribution was transferred to 17.6.2010 and the implementation lasted 3 days. In the Czech Republic were sent out via more than 51,000 pieces.

CMS provided the following services: providing direct database, envelopes and assembling them, the very personification of envelopes and ensure distribution.

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