Strategie.cz (Strategie.cz)
Marketing and Media  |  September 14, 2010 12:03:11

PR summit will focus on efficiency


Program II. year's Public Relations Summit is ready and promises guests an attractive, useful information, discussion, inspiration and entertainment. It will focus on the effectiveness of PR communications.

The conference, which will take place on 20th October 2010 in Prague Corinthia Towers Hotel, this year focuses on the effectiveness of PR communication and its measurement. The subtitle of the event therefore is "We can calculate the value of public relations for business?"

In the introduction, participants learn about the initiative, which aims to create global standards for measuring the results of PR communications, so-called Madrid Principles. Following the case study presented by David Seibert, project promoter Replace politiky.cz. "From monitoring to measure effectiveness," is the name of the final contribution of the initial block, which includes Andre Manning, chief communications from Philips.

The main speaker will be renowned expert Mark Weiner, CEO of PRIME Research in North America, which in several cases to demonstrate the positive impact of public relations for client business results.

The afternoon news block calls attention to the situation in the Czech Republic. Prominent authorities to answer questions about how they manage to connect the business and communication goals, how much to invest in measuring the effectiveness of PR activities, or how to cope in this regard with the advent of social networks.

Inspiration and entertainment promises to Pecha Kucha competition, again moderated Bara Tachezy. There is a larger market for our communication challenge than the Czechs learn to drink beer instead of lemonade? We'll see how it will respond to competitors in the short time limit of six minutes.

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