Strategie.cz (Strategie.cz)
Marketing and Media  |  September 15, 2010 19:03:00

In the last cash register jingles YouTube


While in the past, copyright owners fidgeted when the clip with the material appeared on YouTube recently, this becomes a portal for advertising gold mine.

Every week you see the YouTube portal for the curious at least 2 billion clips supplemented by advertising. Although the clip sends an individual, but the Content ID automatically detects the copyright holder. The portal will supply advertising and split the profits with the owner, that without having to lift a finger.

While these clips are only 14 percent of the total number of videos viewed, but their numbers are doubling every year and has now shifted YouTube finally the red. It's time for Google 4 years ago bought YouTube for $ 1.65 billion, the expenditure on other Google is silent.The strategy to get the audience first, then figure out how to make money, and ultimately the whole idea of ??"selling" advertising agencies, are apparently succeeded. For Google also opened the door into the lucrative field of television advertising also may finally be the golden fleece advertising deal - advertising for peace.

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