Strategie.cz (Strategie.cz)
Marketing and Media  |  September 15, 2010 19:03:06

New campaign Airlines


September's campaign has gradually focused on promoting return to reduced prices on airline tickets to major cities in Europe, the Middle East and North Africa.

The campaign selected will meet readers and users of printed journals on-line media.

"Discover Europe as early as 3100 CZK" was the first wave of the central communication campaign, which since the beginning of September offers the opportunity to purchase tickets to Amsterdam, Copenhagen, Madrid and Rome at a reduced price of CZK 3,100. The second part of the campaign, Czech Airlines launches in mid-September. This is called "Discover the distance for 8500 CZK" this time focusing on destinations Tel Aviv, Larnaca, Athens, Cairo, Kiev and Odessa, where passengers can buy tickets at a reduced price 8500 CZK. The campaign will run until 30 September.

Wide selection of destinations that Czech Airlines offers is interesting throughout the year, not only in the summer. The campaigns we want to encourage sales of tickets in the upcoming winter season, which is traditionally weaker shop.

Advertised fares are final, inclusive of all taxes and fees. Both offers are time limited. Flights customers can only be purchased in September, the path for a good price should then be made in the period from October to December this year.

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