Strategie.cz (Strategie.cz)
Marketing and Media  |  October 07, 2010 17:03:15

McCann Erickson's defense


The Czech branch of McCann Erickson distances himself from the campaign for Telefónica O2, for which police had to intervene.

Some media reported that the campaign for a telephone operator, in which two boys at the Prague navěsila lighting timed dummy bombs was the work of McCann in Prague. "We have nothing to do with it," says the director of the Czech branch of multinational agencies Binar John. Unsuccessful campaign for McCann Erickson provided the Agency Unit 003, which, however, also belong to a group of McCann Erickson. "Error on the side of suppliers, which in this case, D-light," says David Cermak of McCann Erickson, who is in charge of promotion of O2.

Telefonica is already a media campaign to apologize."It is true that we are a group of agency McCann Worldwide Eriscsson approached the implementation of the marketing campaign for branding 1188, but implementation of the campaign did not match completely the award," said spokesman for News Martin Zabka.

Police for finding the box on one of the lamps in the center of the closed streets and put on pyrotechnics. On the way to the place of business also crashed car of Interior Minister Radek John, who crashed into the tram. Police then discovered that the box columns přilepovali two young men who hired the agency.

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