Strategie.cz (Strategie.cz)
Marketing and Media  |  October 13, 2010 13:03:15

For most operators, Vodafone gave the ad


Most money in advertising from local telecommunications companies has put this company Vodafone has invested 706 million CZK.

In the course of his volume of advertisements placed T-Mobile with 447 million crowns and Telefónica O2 378 million. This follows from the information society Admosphere. The comparable figure for last year are not available.

UPC, which is the only telecommunications companies from reporting does not provide mobile telephone services, has invested in advertising price lists by 73 million CZK. The fifth rung of six million crowns belong MobilKom that provides mobile internet calls and brand U: fon.

A total of five telecommunications companies that advertised in the first eight months of this year for more than 1.6 billion. Figures are in 'list prices, so do not take into account the quantity and other discounts, barter agreements.

The most expensive campaign, they usually leave the telecommunications company to a pre-Christmas period. The ratio of the amounts so advertised by Admosphere to December can be significantly changed.

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