Strategie.cz (Strategie.cz)
Marketing and Media  |  December 03, 2010 14:03:15

The Apetit returns Michopulu


Hana Michopulu will have a culinary magazine responsible for the content changes. The title also replace the editor in chief.

Lifestyle titles, Hachette Publishing Filipachi decided to make a radical step. Setbacks Apetit magazine sales and the stronger competition in the market led to the exchange editor Hana Michopulu and commitment, which in the past was worth starting a magazine. The current editor Hank Matouskova, which led monthly since last summer, and leaves the position from February 2011 to replace Mary Holobrádková. This has led competitive Gurmnán Chef and co-editor of beauty. "Hank Matouskova but remains in the company and will work on projects Apetit Edition," said General Manager Strategy HF Bronislav Kvasnicka.

Hana Michopulu to the editor starts Apetit creative consultant for the position to change the song title content. The contract is short, talking about one month.

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