TNBiz (TNBiz)
Auto Moto  |  June 13, 2011 10:35:07

Admosphere: Carmakers advertise 15 percent more than last year


Mediafax

PRAGUE (MEDIAFAX) - Gross advertising investment in the category of passenger cars increased compared with the first third of last year by 14.79 percent, the total number of advertisements in this category increased by one third. Informed the company on Monday Admosphere.

The analysis shows that the car dealers focus on the presentation of cheaper cars (lower middle, middle and upper middle class, mini and small cars). Investing in expensive campaigns to reduce cars on the contrary.

In terms of specific models Admosphere recorded the largest investment volumes in the first four months of this year the car Hyundai i20 inclusive (60.8 million CZK).Hyundai Motor sponsor with Czech CZK 211 million and ranked in first place overall volume of investments in the observed category. Other models are the most heavily advertised Citroen C4 (48.1 million CZK) and Peugeot 207 SW (46.9 million CZK).

Admosphere monitors the investment volumes of list prices. Their comparison allows easy vision of the media market, mutual ratios MediaType, media, advertisers and individual product categories.

Admosphere Mediaresearch a subsidiary that deals with the monitoring of advertising investment in television, print, radio, Internet and out of home media in the Czech Republic. In this field are its major partners, professional organizations including the Association of Television Organizations (ATO), the Association of Communication Agencies (AKA) and the Internet Advertising Association (SPIR).

Tomáš Králíček, kralicek@mediafax.cz

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