Vladimír Urbánek (Kurzy.cz)
Finance  |  June 14, 2011 16:07:04

U.S. media market grew by 3.1% last year and will grow by 3.5% this year


According to the summary report PriceWaterhouseCoopers American media sector grew last year by 3.1% and found himself in the black for the first time since 2007. The growth was due to return to Internet advertisers and TV advertising.

This year PWC estimated growth sector by an additional 3.5%. Growth in the order of percent can be expected according to the report until 2015. However, costs will fall on the music paper and publishing newspapers. Overall growth in the sector by 2015 had achieved an annual growth of 4.6% on revenue growth of 443 mld.USD in 2010 to 555 mld.USD at the end of 2015.

Digital media will contribute to overall growth by the end of 2015 of 59% compared to about 25%. Digital products will in 2015 participate in the expenditure on entertainment and media, 29% against 21% last year.

Expenditure on advertising in the U.S. last year grew by 5.4% compared with a decline of 14% in 2009. Total advertising expenditure will grow annually by 4.2% resulting in 208 mld.USD in 2015 compared to 170 mld.USD in 2010.

Online advertising will contribute to the growth of 12%, video games and cinema advertising will grow by 8 or 6.8%. Expenditure on TV advertising should grow by 4.9%, spending on advertising in print media decline by 0.2%.
Was this article: 10 | 8 | 6 | 4 | 2 | 0


Last news from the section Finance:

28.02.2012  How America traded 28th Second 2012 Grant Capital (Grant Capital)
27.02.2012  How America traded 27th Second 2012 Grant Capital (Grant Capital)
27.02.2012  Evropské burzy oslabují, pražská burza udržela úroveň z konce minulého týdne Investiční bankovnictví (Komerční banka)
27.02.2012  ECB už 2 týdny nekoupila žádné vládní dluhopisy Vladimír Urbánek (Kurzy.cz)

Read also:

July 31, 2017Ekonomika letos podle odhadů poroste o 3,1 % Markéta Höfferová (Kurzy.cz)
January 16, 2017MMF: Globální růst letos 3,4%, loni 3,1% - odhady beze změn Vladimír Urbánek (Kurzy.cz)
December 22, 2016US - finální revize vylepšila růst HDP ve 3Q na 3,5% Vladimír Urbánek (Kurzy.cz)
October 27, 2014Odhady: Americký HDP ve 3Q poroste o 3,1% Vladimír Urbánek (Kurzy.cz)

US mediální trh rostl o 3,1% vloni a poroste o 3,5% letos

Diskuze a názory

Na dané téma nejsou žádné názory.


Zobrazit sloupec 
Moner | ISIN database | Weather forecast
Česká verze
Kurzy.cz - Akcie cz, kurzy měn, forex, zlato.
Favorite: Prague Stock Exchange Czech crown Czech economy Commodities Gold Trademarks Prague Weather

Copyright © 2000 - 2018

Kurzy.cz, spol. s r.o., AliaWeb, spol. s r.o.,

ISSN 1801-8688