Mediafax (Mediafax)
Czech markets  |  June 26, 2011 03:43:46

Fortuna on Thursday publish accurate statistics on how well the cards


Mediafax

PRAGUE (MEDIAFAX) - Betting company Fortuna on Thursday publish accurate statistics on how well the new lots and comparison with past sales Sazka competitive. Only during the first month punters redeemed more than one fifth of these new cards.

With great interest have met new Scratchcard Fortune Goldfish, Goal! and Lucky Seven, during the first month, when Fortune gave lots for sale, people bought up more than one-fifth of the 1.5 million tickets issued. On Thursday, about Fortuna spokesman Peter Šrain.

"People appreciate the greater possibility of winning that lottery tickets guarantee, in the pilot phase of the project is also proven sales channels, which are further expanded," said Šrain.

"Scratch it during the first month of sales confirmed our assumption that in the Czech Republic have a huge potential that the existing market players failed to take advantage. Under the assumptions we were able to get the younger generation as well as we approached a large group of people that the scratch cards so far shown no interest "said Lenka Janouchová, marketing director of Fortuna Lottery project.

Fortuna Entertainment Group is a leading provider of foreign exchange bets in Central and Eastern Europe. Founding Fortuna betting company was founded in 1990 in Prague. In 1991, the Slovak Republic was founded Terno. In 2005 he became owner of both companies' investment group Penta, which is still in the same year took over the Polish bookmaker Profesjonał all companies and gradually united under one brand.

Fortuna currently operates in three markets almost 1,400 branches. The group also developed an online betting and gaming platform FortunaWin, currently provides FortunaWin betting and gaming products to customers in Hungary. In October last year, Fortuna came to Prague and Warsaw Stock Exchange, is majority owner continues to Czech-Slovak financial group Penta.

Filip Sušanka, susanka@mediafax.cz

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