Mediafax (Mediafax)
Real estate  |  June 27, 2011 15:45:12

Banks and building societies promote more mortgages and business loans for most advertising spends KB (June 27, 2011)


PRAGUE (MEDIAFAX) - Banks and savings banks in the first five months of this year downplaying current and savings accounts, and place greater emphasis on promoting mortgages and business loans, the most so far this year invested in advertising Komercni banka (KB). This follows from the data of Admosphere published on Monday.

The growing interest of clients in mortgage loans is reflected in the investment banking and savings businesses by advertising these products. Compared to last year, the company Admosphere, which deals with monitoring of advertising investment, more than doubling spending on advertising mortgages and loans.

With a total recovery of the economy and banks expect increased interest in commercial loans for companies, which is reflected in the gross investment and savings banks in the advertising of these products.

On the contrary, current and savings accounts prim played last year, when banks and savings banks let businesses recover from the crisis and was dominated by efforts to gain clients among individuals. To reduce the investment was also building savings, primarily due to the reduction of state contributions and therefore the attractiveness of the banking product.

Among the sponsors for the first five months of this year invested in the most advertising is included Commercial Bank (223 million) and the Czechoslovak Trade Bank (198 million). Trinity complements the Czech Savings Bank (138 million), but that compared with 2010 for now spending less on advertising.The data monitoring company Admosphere been appearing and Fio bank which is on the Czech market since May 2010. The advertising spending has decided to invest in the value of 49.3 million crowns.

The distribution of their advertising spending authorities prefer banking segment dominance of television and print space. Communications portfolio of complementary advertising on the Internet, OOH space (outdoors, shopping centers, restaurants, etc.) and radio. Czechoslovak Commercial Bank and Commercial Bank reported a similar distribution of investments. Czech Savings Bank vice versa bet a little more on printing (31 percent) and television advertising suppressed (44 percent).

Admosphere monitors the investment volumes of list prices. Their comparison allows easy vision of the media market, mutual ratios MediaType, media, advertisers and individual product categories.Comparison does not include volume discounts and a variety of client bonuses. In fact, because advertising costs may vary.

Gross advertising investments top 10 authorities in the period from 1.1. do 31.5.
Submitter Year 2010 (in CZK) Year 2011 (in CZK)
Commercial Bank 155 012 000 223 275 000
CSOB 163 593 000 198 249 000
Czech Savings Bank 147 294 000 138 033 000
GE Money Bank 124 703 000 116 719 000
Raiffeisenbank 127 687 000 106 604 000
UniCredit Bank Czech Republic 55084000 104 293 000
Moravian Building Society 45867000 74.1 million
Fio Bank --- 49308000
Blue Pyramid Building Society 4555000 45444000
Cetelem CR 8038000 44064000

Source: Admosphere

Filip Sušanka,

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