Mediafax (Mediafax)
Personal finance  |  July 11, 2012 11:30:05

Ernst & Young: The Czechs are satisfied with the branches of banks, moving to the Internet


PRAGUE (MEDIAFAX) - Czech clients are leaving the traditional communication tools for banks, for information about the products do not like to go to the branches, but rather to get from friends, from social networks or comparative web portals. According to a survey conducted by Ernst & Young, which the company announced Wednesday.

Your bank account controls rather than over the Internet by visiting a branch 78 percent of clients in the country. The survey also showed that clients in Western Europe on-line application to the extent not used.

"Financial literacy is a normal banking clients in the Czech Republic is still relatively low, but it works well here personalized recommendations. Czechs in decision making about banking services give advice to family and friends.Increasingly important role in Czech clients as well as social networks, discussion forums and comparison web portals, "outlined Paul Riegger, Partner in consulting for financial institutions Ernst & Young.

The survey showed that, when considering such bank or banking product to choose, 67 percent of Czechs prefer information obtained from family and friends or on a comparative internet portals. Comparative portals in conjunction with social networks and discussion forums uses 48 percent of respondents from the Czech Republic, while globally the average of 37 percent. Clearly the smallest impact, at least in the opinion of respondents, the decision-making ads.

Is a noticeable difference in the use of social networks, discussion forums and portals comparison between Western and Eastern Europe, while it is the central and eastern Europe, where these media are used significantlymore. A similar trend as the Eastern Europe and India and Saudi Arabia.

"Clients in the selection of an optimal financial product or service goes way beyond just advise your bank, but the information obtained from benchmarking and portals. This phenomenon five years ago, still virtually unknown, is now used more frequently than the bank advisors. He yielded to the Czechs," Riegger approached. "The survey clearly shows that the banks can get very valuable feedback on the level of their service just follow these networks and clients' comments on various forums and comparison websites. Significance of these social media is certainly for banks continues to grow," he added.

Libor Popel, popela@mediafax.cz

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