Vladimír Urbánek (Kurzy.cz)
World markets  |  September 14, 2012 11:34:20

Facebook surpasses Google in revenue from Internet advertising clickable


According to the latest statistics of Triggit seems that Facebook surpassed Google competing in revenue from "clicking" internet ads. According to AdRoll is usual in this segment the most out of every dollar spent about $ 10 back. In the framework of Facebook Exchange (FBX), this yields at 16 USD.

FBX project was introduced in June. According to some estimates, the FBX could get up to 20% of the market on-line clickable ads.

According to IDC, this year, the volume of display ads in the U.S. about 12.6 mld.USD. By 2015, the volume rises to approximately 18.9 mld.USD. This year, the share of display advertising on line is about 16% of the market by 2015, the share is expected to increase to about 27% = 5.08 mld.USD.

Analysts estimate that the growth in importance of online display advertising on social network Facebook will increase from the current price of about 0.25 to 0.5 USD per thousand visitors to the 1-2.5 USD for the same volume of visitors.
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