TNBiz (TNBiz)
Business  |  October 17, 2012 13:15:06

Companies often neglect the care of current customers, managers claim


PRAGUE (MEDIAFAX) - Pay with your current clients for many companies neglected necessity successful business. Companies are often blind only prospect of gaining new clients, and then lose those obtained earlier, reported on Tuesday Sabanero marketing agency.

"New customers, please contact your interesting price possible rewards for registration or loyalty program with rewards. Compared to the existing customer expects that that is already your customer will receive some benefit - whether it is a discount on the purchase or the possibility of rewards for loyalty, competitions and exceptional events, "says executive marketing agency Sabanero Roman Berglowiec.

Caring for existing and new customers as according to him, interweaves and remains an ideal option to offer events for both groups in their department and the occasional advantage to one or the other group.

"In the sale of goods and services, customer care course, differ in another approach to the customer who buys a book for you, or to a corporate buyer client advertising campaign in the hundreds of thousands," said Berglowiec with the fact that the re-purchase or cooperation depends on several factors, such as satisfaction with the overall approach, speed and ease of purchase or installation services, reasonable price and continuous and follows customer care.

"The most effective maintenance of our corporate clients are seeing opportunity offers quantity discounts and the overall planning campaigns, only when the customer approves our proposal and the agency already takes care of everything," he concluded Berglowiec.

Jan Soukup, soukupj@mediafax.cz

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