Vladimír Urbánek (Kurzy.cz)
Macroeconomics  |  November 26, 2012 14:37:18

U.S. - Online retailers face a record pre-Christmas shopping season, with smart phones

Online Retailers in the U.S. face a probably the best ever pre-Christmas shopping season. According to Andrew Lipsmana, who is vice president of analyst firm ComShore, online retailers increase sales this year in the last 2 months of the year up by 17% to about 43.4 mld.USD and constitute more than 10% of total U.S. retail sales in the period. For comparison, in 2007, online sales totaled 29.2 mld.USD or 7.4% of total sales.

The growth in popularity of smart phones and their capabilities allows shoppers to realize their purchases anywhere and at any time of day, or to find out about the best products available information. Many large retailers have come up with specialized projects to support online sales. EMarketer estimates that mobile phone sales will contribute 53% of the total realized revenues.

The volume of online sales during Thanksgiving day grew by 17%, suggesting that shoppers nevyčkávají traditional "Cyber ??Monday" after "černopátečním weekend." On that "Black Friday" sales online for the first time surpassed the 1 mld.USD. Just Amazon.com pages visited on this day 57.3 million Americans.

Significantly in the growth of online sales also involved in social sites. It is estimated that up to a quarter of shoppers drew his inspiration from menus presented just on social networks. Popular option is the so-called "showrooming" where the searched products displayed in the form presented in fair trade, and then locates the area with the lowest price. It is estimated that in this way progresses third online buyers.
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