Vladimír Urbánek (Kurzy.cz)
World markets  |  January 03, 2013 10:07:34

Facebook in 2013 - growth rate is again reduced - the company should not be a money machine, but the service


Closely Watched Facebook shares ended the year 2012 about 26% below the IPO price fall. Loss at one point moved up to more than 50% from the previous bottom at $ 17.55 per share at the end of the title year improved by 60%. What are the prospects for 2013?
The sales are estimated to grow by about 30% to 6.53 mld.USD. In 2012, sales grew by 35% in 2011 even jumped by 88%. Analysts agree that Facebook will have to find new resources that will be capable of generating revenues. It is estimated that in 2012 the company recognized revenue from mobile advertising at 339.3 mill.USD compared to zero results in this regard in 2011. According to research firm eMarketer, by 2014 the company could generate from mobile advertising to 1.2 mld.USD and it could be up to 11% of the market in this regard.
Among other potential cash generators include video ads, audio and video services, advanced search, and payment systems.

According to eMarketer such as video advertising sector in 2016 has the potential to grow as a whole, more than 8 mld.USD up from 2.93 mld.USD.

All talk about the capabilities of Facebook to generate money is somewhat at odds with previous comments the founder and owner Mark Zuckerberg, who has repeatedly commented that suddenly sense that Facebook was not originally intended as a functioning business and making money was not his main priority. Facebook should not be developed in order to generate money, but to generate a better service to its users. The primary objective was the development of Facebook social network.

The main risks for the future of Facebook is primarily the protection of personal data and privacy. According to some comments in this regard, Facebook is not doing enough.


Source: Marketwatch.com
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Facebook v roce 2013 - tempo růstu tržeb se opět sníží - firma neměla být strojem na peníze, ale na služby

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