Research (J&T BANKA)
World markets  |  January 23, 2013 10:45:26

IBM and Google results for 4Q lightweight ad market expectations

IBM reported 4Q revenues decline by 1% to 29.3 billion USD (exp. 29.1 billion USD) and a profit of USD 6.1 billion ($ 5.39 per share in stitches. 5, $ 25). For this year, the company expects sales growth and profit of $ 16.7 per share. In the period 2011 - 2015, then IBM plans to spend $ 20 billion acquisition, which last year bought 11 companies for 3.7 billion USD.

Refined profit in the last quarter of the year reached $ 10.65 per share, slightly above estimates ($ 10.5). Company benefited particularly from increased interest in advertising during the Christmas holidays and long campaign on holidays.The total market for electronic advertising in the U.S. in the last two months of the year grew by 14% y / y

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