Vladimír Urbánek (Kurzy.cz)
Czech markets  |  January 29, 2013 10:50:29, updated

Andruško (TV Nova): The volume of advertising decreased by 50%, the price rose by 30%


Director of TV Nova Jan Andruško told HN confirmed that for the first two weeks of this year, the volume of advertising on broadcast stations in the Czech Republic CME by about half. That, however, explain the increase in the prices of advertising up to a third, with which the CME since the new year arrived. According Andruško this development is expected and is part of the new policy, the end of each year to provide significant discounts. Television does not intend to change this strategy. Andruško also said that the launch of the new telly station in February has so far stopped the development of new stations in the Czech Republic CME (now a total of 7).


iPoint.czTV Nova is stopped offering discounts, which originally offered, which effectively led to a price increase of 10-30%. In the first 2 weeks of 2013 and the volume of advertising specified year by 50%. Despite this negative development, leadership Nova takes on this strategy and will not be changed. The information we consider to be slightly negative.


The entire group CME is not quite the best condition and reports on the significant decline in sales ads are definitely not good news. Czech division is a key asset of the group. On the other hand, January is traditionally a weak month, and is an opportunity to similar attempts (influence on the results is not as pronounced).If the situation does not improve, it could potentially be for CME problem. We will continue to monitor the matter. Václav Kmínek

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Andruško (TV Nova): Objem reklamy poklesl o 50%, cena se zvedla až o 30%

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