Vladimír Urbánek (Kurzy.cz)
Czech markets  |  February 25, 2013 09:52:03

CME is still struggling with the largest customers


At the end of January this year, Nova announced that the new year changed the strategy of selling advertising space on the air, when she stopped advertisers provide significant discounts compared ceníkovým official prices, which in reality has led to an increase in advertising prices by about 10-30%. TV Nova wants this measure to defend the continuation price falls tv ads. The change in January led to a decline in advertising revenue by as much as 50%. According to agency reports continued problems with the sale in February. Nova TV is reportedly still not agree with large advertisers (Nestlé, Heineken, Henkel, etc.) for the price this year.

According to Václav stems from brokerage Brokerjet "Fighting with the largest customers of CME follows the decision to be more aggressive in pricing negotiations. Supposedly new strategy had an impact on advertising sales in January, which went down a double-digit pace. Though January is seasonally weak, so it is not as dramatic impact (important will be to Q2).'s new stance CME, we too do not like due to the fact that its position on the Czech market is not as strong as before. "



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