Research (J&T BANKA)
Czech markets  |  March 01, 2013 09:13:50

TV Nova: Sale ads in early February fell by 60%

According to HN in the first two weeks of February fell odvysílaného volume of advertising time on TV Nova by almost 60% year on year. This is due to a significant increase in prices for advertising, which, according to the sheet with the advent of spring season continues. Prices for advertising Newly should be further increased by 20% after an increase of one-third at the beginning of the year and the abolition of discounts. Information is not considered new, are in accordance with information from the CME conference call on Wednesday. The new pricing strategy assumes that the dominant market share of Nova does not allow advertisers to take to go to the competition and the long-term effect on revenues and expects positive. CME counts but a negative effect on sales in the first half of 2013.

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