TNBiz (TNBiz)
Czech markets  |  March 14, 2013 17:10:35

Skoda flourished last year, sold nearly a million units and earned 10.4 mld.EUR

On a separate market in China automobile produced 226 thousand cars.

Skoda models sold last year for 10.4 billion euros and operating profit generated as of € 721 million. This indicator decreased by 4.1 percent, thanks to sales of cheaper cars with fuel efficient variant supplied equipment. Skoda is also in the last year has invested heavily in marketing and advertising.

Škoda systematically pursued a strategy that relies on a large number of models. Last year, the European market has introduced Rapid, which has been available in India had a year earlier. Most saw an increase in demand for models Citigo and Yeti and the market in India has flourished especially Rapid.

Last year, it produced 406,000 units of the Octavia model, which is so Czech flagship fleet. Fabia's produced 255,000 A superb production lines started from over 100,000. Yeti mladoboleslavští technicians made 90,000. A new model in the production of hard Citigo attacked the Roomster. Produced 36,000 of them, which was only about three thousand less than the Roomster. Rapid, which produced less than ten thousand, is an element of strategic growth in the Indian subcontinent.

Skoda belongs to the family Volkswagen, which last year also flourished. Revenues increased in 2012 by 20.9 percent to a final value of 192.7 billion euros. Under the Volkswagen brand now includes Audi, Seat, Bentley, Ducati, Bugatti, Lamborghini, Porsche or trucks Scania and MAN.

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