Research (J&T BANKA)
Czech markets  |  April 22, 2013 08:55:35

CME: The volume of advertising time in Q1 decreased by 57%, Prima rising prices

According to E15 fell in 1Q 2013 sold advertising time on the main channel Novy by 57% y / y, while a similar decline was the second most watched channel Nova Cinema. The decline in advertising time sold roughly in this range is expected and is due to higher prices for advertising. According to the commercial director of Novy John Vlcek, for the first quarter decreased sales, does not, however, a decline in a year. E15 also states that Prima in response to zaplněnost reklamnního time increased for the period April-June prices. It is evaluated as slightly positive for CME, since the aim of the new policy was to encourage an increase in prices throughout the market. The rate of increase, however, is not known.

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